Models and (module 3)


The key word for me in this topic ‘engaging hyperlinked library communities‘ is engaging, and that’s the part that I need to work on in my job.

In Kyle’s lecture he asked us to link out to great models of community engagement, and I want to share a few local, Australian examples that I consider are great models.

University of Melbourne Library on Twitter

The University of Melbourne is one of the eight ‘sandstone’ highly regarded Australian universities and I just love their Twitter engagement. The voice is just great, a mix of funny and interesting and there is real engagement there. When tweeting on behalf on my Library I often see a tweet from University of Melbourne and think – “wow – that is so good, why didn’t I tweet that?”

Just today there was unexpected downtime with a collection of resources from Alexander Street Press.

This is my Library tweet….

Snap 2013-10-01 at 11.44.18

and this is University of Melbourne

Snap 2013-10-01 at 11.43.53

Melbourne University Twitter page

Melbourne University Twitter page

The University of Technology Sydney (UTS) – website, Twitter and Facebook

UTS recently had an emergency flooding/power outage in a nearby street that meant the Library was closed for several days and access to the website and electronic resources was also affected. UTS did a brilliant job engaging with students and other users on the website and through social media. There were constant updates, replies to questions and general announcements. A flood (?) of information and advice at this critical time.

Below is just a portion of screenshots taken around this time. I do like the last screenshot that likens the Facebook statistics to the ‘failwhale’.

Snap 2013-08-15 at 08.46.46

Snap 2013-08-19 at 08.54.50

Snap 2013-08-14 at 12.52.19

Snap 2013-08-14 at 12.53.32

Snap 2013-08-19 at 08.56.05

Snap 2013-08-12 at 13.13.45


I also love the work that UTS Library are doing with their artist-in-residence and The Library Book. There is some really interesting work being done at UTS, both with this project, their use of social media and the Future Library project. They also have a regular two question survey – a great way of quickly gauging user views.

National Library of Australia – Facebook

I recently heard the Social Media Coordinator of the NLA speak. The role is new, and I think the Facebook displays so much engagement on so many levels and in so many ways. There are photos about the staff trivia night, questions about family history, photos form the collection relating to events happening now – like our recent Australia Rules Football grand final. There are links to behind the scenes blog posts like ‘Cleaning in the rare books stack‘. And not just posts but people responding, replying, suggesting, recommending, and many, many shares of content.

Things for me to followup from this module & readings

  • getting a proper social media team together for my library – multiple voices!
  • putting together a schedule of events, ideas for programming for 2014 – thinking about the ideas and spaces in Idea Box.
  • making sure we assess the engagement
  • being better at photographing activities, winners, and the engagement that we do have in our libraries – so that we can use these photos to inspire and engage
  • offering experiences, games and opportunities with ‘intrinsic value’ , with less emphasis on prizes (Monica Harris)

Lost opportunity? 

Last year as part of the National Year of Reading in Australia we ran an ‘escape eBook challenge’. One of our library staff wrote the opening paragraph to an online eBook and we encouraged our students and staff  to escape into the book and add a paragraph. We had 83 entries, which is a phenomenal level of engagement. It was a great experience and produced some really interesting stories but we treated it as a on off experience, when we could have used that in some way in another competition or activity?



AskACPL. (2012, January 24). Conversation series: Eli Neiburger, part 3. Retrieved from

Darien Library. (n.d.). Facebook. Retrieved from

Havens, A. (2013). From community to technology..and back again: Part 1.  NextSpace. Retrieved from

Havens, A., & Storey, T. (2013). From community to technology…and back again: Part 2, The networked library. NextSpace. Retrieved from

Stephens, M. (2012, February 17). The age of participation [Web log post]. Library Journal. Retrieved from

Stephens, M. (2011, Nov. 15). Lessons from learning 2.0. Library Journal. Retrieved from

The National Library of Australia. (n.d.). [Facebook page]. Retrieved form

The Seattle Public Library. (n. d.). Discovery [Facebook page]. Retrieved from

University of Melbourne Library. (n.d.). [Twitter page]. Retrieved from

University of Technology Sydney. (n.d.).  [Facebook page]. Retrieved from

University of Technology Sydney. (n.d.). [Twitter page]. Retrieved from

One Response to “Models and (module 3)”

  1. Awesome examples! Thanks for sharing.

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